Learn how to use PR to grow your business. Discover what role PR should play in your overall marketing mix, and how to scale activities for any size business or budget. Learn how to build a contact list of journalists, how to craft press releases and media pitches that secure coverage, and how to scale you PR activities as your business grows. Includes templates and step-by-step guides to begin using in your business right away. Whatever your industry, this course is ideal for business owners and marketers who want to get started with PR.